Episode 4: Political Marketing

Episode 4:
Political Marketing

Moderator:

Bob Bachelor
Senior Product Manager

Guests:

Murry Woronoff
Director of Research

Kelsey Skeen
Senior Account Executive
(Retail & Franchise Specialist)

Tiana Dragos
Strategic Accounts Marketing Strategist

Scott Belford
Search Operations Manager

Winning Voters in a Fragmented Media World

As political campaigns prepare for the 2026 election cycle, the rules of voter engagement continue to evolve. In this Signals Roundtable discussion, Bob Bachelor and a panel of political marketing experts explore the forces reshaping campaign advertising—from audience fragmentation and AI-driven targeting to the growing dominance of digital media. Learn how successful campaigns are adapting their strategies, leveraging first-party data, and navigating increasingly complex advertising platforms to reach voters more effectively and efficiently.

Our experts discuss:

• The 2026 Political Environment
  Explore how economic pressures, increasingly fragmented voter behavior, growing digital ad investments, and the rise of AI are reshaping the political marketing landscape ahead of the 2026 election cycle.
• Building a Modern Political Advertising Strategy
  Learn why successful campaigns are embracing omnichannel video, leveraging first-party data, deploying hyper-local targeting, and navigating the complexities of CTV to maximize voter engagement.
• Avoiding Costly Campaign Mistakes
  Discover the common pitfalls that can undermine campaign performance, including delayed preparation, overreliance on a single channel, and a lack of measurement strategies to guide decision-making.