Episode 6: Mid-Year Optimizations

Episode 6:
Mid-Year Optimizations

Moderator:

Bob Bachelor
Senior Product Manager

Guests:

Jared Brasten

Regional Digital Sales Specialist

Steve Crane

Digital Account Strategist

Natalie Andrews

Social Operations Manager

Jim Job

Sr Director Strategic Accounts

Mid-Year Optimizations

The marketing landscape continues to evolve rapidly, with AI transforming search, campaign management, and audience targeting. In this episode, our panel of experts explores the biggest shifts marketers are seeing at the midpoint of the year and shares practical strategies for optimizing campaigns before the busy holiday season. From auditing performance and leveraging first-party data to preparing for earlier holiday shopping trends, the discussion focuses on how marketers can stay agile and maximize results.
In this episode, hear expert insights on:

• How AI Is Reshaping Digital Marketing
  AI-powered search experiences and automated campaign types across platforms like Google, Meta, TikTok, and Snapchat are changing how marketers reach consumers. Advertisers must adapt to evolving search behavior while continuing to test and refine their strategies.
• How to Get Ahead of Holiday Marketing
  Rather than waiting for Q4, marketers should begin testing creatives, platforms, and messaging earlier in the year. As consumers start holiday shopping sooner, early preparation can improve performance while competition is lower.
• Making First-Party Data Work Harder
  Fresh, well-maintained first-party data enables stronger retargeting, more effective lookalike audiences, and smarter audience exclusions that help reduce wasted budget and improve campaign efficiency.
• Why a Test-and-Learn Mindset Wins
  As platforms continue introducing new AI-powered features, marketers should remain flexible. Continuously testing, measuring, and optimizing strategies ensures campaigns keep pace with changing consumer behavior and platform capabilities.