Marketing Gone Wrong: Are You Guilty?
Turn Your Marketing Missteps Into Opportunities
Our four-part series explores common challenges faced by marketers. Each 15 minute session focuses on a single problem area, and our expert panel provides cutting-edge techniques and solutions.
Session One: Strategy Alignment
Marketers are often faced with the challenge of working with strategies that don’t align or get communicated properly. This session helps you identify when this is happening and what you can do to correct it.
Session Two: Where Instead of Who
Reaching new and existing customers is critically important to the success of your marketing efforts. This session explores the most effective ways to make sure you connect with the right audience.
Session Three: Auto-Optimization
Search engines are an important part of any successful digital marketing campaign. This session identifies problems that can arise when relying on auto-optimization and ways to improve performance.
Session Four: Campaign Measurement
A full-funnel approach is the best way to make sure your campaigns are nurturing customers throughout their journey. This session uncovers solutions that take a holistic view of your marketing efforts.
