Lesson #1

Chris Loretto – Adtaxi EVP, Digital

I’ve learned that even with a clear vision for where we’re headed, the path is rarely a straight line. Achieving meaningful progress requires flexibility, resilience, and a commitment to adapt as new challenges and opportunities arise. This business is a marathon, not a sprint—things are constantly evolving, and long-term success depends on moving with that momentum rather than resisting it. Staying agile and open to change is essential to driving sustained growth and realizing our broader vision.