Adtaxi's Innovation and Initiatives | Adtaxi

Adtaxi’s Innovation and Initiatives

Digital Marketing

Jennifer Flanagan

Jul 05 2018


Over the last 20 years or so, company culture has become a dominant talking point among businesses, entrepreneurs, and workers. It’s also become increasingly important as more businesses realize a strong company culture helps build identity, enhance your brand, and attract and retain top-tier talent. Adtaxi understands that company culture is all about its core values. Coupled with the company’s continual drive for innovation, its culture and initiative make it a unique – and wonderful – place to work. Just ask its employees!

A Welcoming Culture

“At Adtaxi, our guiding principles shape our collaborative and innovative company culture,” as one person notes. “Adtaxi’s advancements are made possible due to our company culture that is welcoming, collaborative, and pushing to be more innovative each day. From Adtaxi’s beginnings in 2010 to its position as one of the most innovative marketing agencies in the country — the company has undergone quite a transformation.”

And that starts at the leadership level. The company builds a strong foundation for its positive culture by fostering a strong commitment to teamwork, an element that’s so crucial to its success as a company and within the small groups that work within it.

A Client-Centered Approach

At the heart of what makes the company so special is its commitment to its clients. The company knows that digital moves fast, and that’s what pushes it to find new solutions that drive their clients’ success with holistic, multi-channel approaches. As one employee says, “We strive to build strong, long-term partnerships built on transparency, trust, and most importantly, performance, and our clients’ goals are at the center of our operation.”

A Passion for Innovation

From the top down, everyone strives to create cutting-edge technology. That’s a huge part of what everyone loves about working here. “Staying ahead of the curve is in our DNA,” as another employee says. After all, everyone is aware of technology’s pace, and how quickly the solutions they innovate could become outdated and surpassed by the next big thing. That’s why leadership encourages everyone at Adtaxi to continue working to find a better way and to “focus on how they can move the needle beyond just standard best practices.”

A ‘Quantum’ Leap

Need more proof that innovation is part of what makes this such as great place to work? Consider how our award-winning search pacing technology was born. As one employee explains, “Our team created our award-winning platform out of necessity. After testing a number of third party pacing tools, we were unable to find one efficient enough to meet our needs. So we decided to build our own.”

And from our unique approach to conversion-based campaign management evolved Quantum, Adtaxi’s newest game-changing tool evolved. Now, our clients can harness the benefits of machine learning and omnichannel optimizations for a unique approach that treats every business to targeted strategies designed to increase conversions.

This one innovation is changing everything. Quantum is disrupting the advertising landscape with its powerful algorithm that starts by analyzing campaign performance before recommending budget allocations that best meet the objectives of the campaign. Then, it optimizes to give advertisers the highest value for the lowest cost. It’s so effective that Adtaxi clients see increases in everything from form leads to digital conversions.

From using scripts to make sure campaigns are running smoothly to innovating award-winning technology to building a company culture that values it employees and encourages constant learning and teamwork, it’s clear that Adtaxi is a unique place to work. As one person notes, “Our company was founded on technology, and the tools we have at our disposal will always be at the heart of our business, promoting our core values, and contributing to our successful work environment and achievements.”

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