Building Your Online Presence: Top Ecommerce Platforms for 2025

Ecommerce is on track to surpass $6.4 trillion in revenue by 2029, with online sales set to make up nearly a quarter of all global retail by 2027. By this year, an estimated 2.77 billion people will shop online. These numbers make one thing clear—establishing your presence in the digital space is a powerful opportunity for growth.

Getting your products and services online is the first step to growing sales through digital means. Using an ecommerce platform to set up shop is the right choice, but figuring out the one that’s right for you can be a challenge. Fortunately, there are many platforms available today with long histories of success as well as helpful tools to enhance your ecommerce strategy. Each one has its advantages that you might want to take advantage of. 

Explore some of the leading ecommerce platforms for 2025 and what they have to offer you as you begin to market your business online. 

Some of the Top Ecommerce Platforms of 2025

With dozens of ecommerce platforms available on the market, it can be difficult to decide which one is right for your business. Fortunately, some of the leaders in the space have unique value propositions that can help you quickly pinpoint the right platform for your needs based on how you want to sell your products and the budget you have in mind.

Shopify

Shopify is a great ecommerce platform when you need to get your shop up and running quickly. It is popular because it’s easy to set up, which is reflected in the fact that over 10% of all US ecommerce runs through this platform. Shopify states that its full marketing suite helps you reach new leads, engage with your audience, and gather data and customer insights. It has a free trial, and its basic plan starts at $29–39 a month (a reasonable fee for small businesses).

Square

Square is another ecommerce platform that is more or less a household name. It, like Shopify, has been around for many years and is commonly used by businesses all over the United States. However, the difference with Square is that it focuses not only on a digital presence but also on a physical one. Their solutions include point of sale (POS) systems, hardware, and secure card readers, empowering you to process in-person sales seamlessly. Plus, you can easily enable online ordering to meet your customers wherever they are. It also offers custom-tailored product suites designed specifically for the retail and restaurant industry, among others. Square offers a free plan where you only pay processing and payment fees when a customer makes a purchase. If you’re looking for more advanced features, their Plus plan is available starting at $29 per month, plus processing fees.

Wix

Wix, established in 2006, is a powerful drag-and-drop website builder that combines customizable templates, web hosting, and domain registration all in one platform. While widely recognized as a leader in website creation, Wix also excels in ecommerce, offering tools that allow you to sell directly through your site. You can create a basic website for free, but unlocking its ecommerce capabilities requires upgrading to a paid plan, ranging from $17 to $159 per month. Tailored to make online selling effortless, Wix supports payment processing, order tracking, and inventory management across multiple sales channels. Known for its easy-to-use editing software, Wix currently powers over 600,000 ecommerce stores globally.

WooCommerce

WooCommerce stands out from other ecommerce platforms because it’s built on WordPress and is open-source. It helps you find hosting, set up your store, and customize it with themes and extensions to improve its look and functionality. With 4.64 million active stores—427,000 of them in the U.S.—and powering over 14 million websites worldwide, WooCommerce has become a major player in the ecommerce space. Plus, both WooCommerce and WordPress offer free plans, and you can get shared hosting for as little as $2 to $10 a month.

Adtaxi’s 2024 Ecommerce Survey and Study reveals how consumer behavior and online shopping preferences are evolving, highlighting what shoppers now expect from ecommerce. With nearly three billion people expected to shop online this year, establishing a strong digital presence is more important than ever for businesses aiming to grow. Getting your products or services online is the first step to boosting sales through digital channels.

There are plenty of ecommerce platforms available today, each offering powerful tools to sharpen your online strategy. However, choosing the right one for your business can be tricky. To make it easier, we’ve outlined some of the top platforms to help you quickly find the best fit for your budget and sales goals. The right platform can showcase your products to ready-to-buy customers, turning leads into sales and boosting your revenue. Paired with strong search engine optimization (SEO), excellent customer service, and the right products to meet your audience’s needs, these platforms can set you up for success and help you make a lasting impression as you take your business online.

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