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Digital Digest
Featured Articles
In a move that has caught the digital marketing world by surprise (or perhaps not), Google announced it will not phase out third-party cookies in its Chrome browser. This announcement, which diverges from the anticipated…
Vivid images likely snap to mind when envisioning iconic Digital Out-of-Home (DOOH) advertising: Times Square alight with its shifting, building-sized displays; the heart of the Las Vegas Strip in all its chaotic glory; maybe even…
With the ability to write human-like replies in mere moments, the increasingly popular ChatGPT tool is reshaping digital marketing as we know it. Its full potential is still unfolding, but it’s clear that it could…
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Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Ask any digital marketing professional what metric matters most to them, and you’ll likely receive a wide range of answers. While it might be impossible to choose just one, customer lifetime value (CLV) should be…
If there’s one thing you need to do to improve your brand’s content strategy, it’s getting to know your customers. Fortunately, social listening can help you do just that. Close to 61% of businesses rely…
Even the most seasoned marketers can make mistakes with paid search campaigns, including not getting their ads in front of the right audiences, setting up keyword match types incorrectly, and lack of conversion tracking. However,…
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