How Digital Out-of-Home Marketing Expands a Company’s Advertising Reach
Nov 13 2023
Digital marketing agency, Adtaxi announces new offering for clients
Denver, CO (November 13, 2023) – Adtaxi, a leading digital marketing agency, is excited to announce that they are once again adding to their offerings for clients. Programmatic digital out-of-home (DOOH) advertising campaigns are now included in the Adtaxi arsenal. This method of digital marketing offers massive reach and high-impact experiences that are woven into consumers’ daily journeys between home, work, shopping, and entertainment.
U.S. DOOH advertising is rapidly growing and currently accounts for 31.4% of total OOH ad spend. The increase in digital screen inventory among consumers offers access to premium out-of-home supply, with full coverage of U.S. DMAs, across all major formats.
“Consumer’s activities bring them into view of digital screens throughout their daily lives. Our goal is to utilize OOH screens to help brands engage users in a non-intrusive memorable way,” said Chris Loretto, EVP of Adtaxi. “With privacy becoming a growing concern among target audiences, DOOH marketing offers the familiarity of traditional advertisements with the added benefit of measurement and optimization for businesses.”
The increasing availability of programmatically addressable screens means that marketers can reach audiences in a wide variety of locations. DOOH screens offer unmatched physical size and content that is ad-block-proof and difficult to miss, resulting in ads that resonate with audiences. Additionally, technology has advanced to be able to accurately report how many impressions were generated. This level of measurement allows businesses to make critical decisions on where they are spending their advertising budgets.
“Adtaxi is constantly striving to offer our clients digital marketing methods that increase their reach. Programmatic DOOH is a method we fully recommend and support for our clients’ use,” added Loretto. “After extensive testing, we are ready and excited to expand this offering to all our clients.”
For more information about Adtaxi and their DOOH offering, visit www.adtaxi.com.
Founded in 2010 within MediaNews Group, Adtaxi made its mark in programmatic advertising before expanding into search, social, and connected TV. Over time, Adtaxi has refined and perfected its holistic performance-based strategy, which became the foundation of Quantum, originally launched in 2015. Leveraging the power of people plus technology, Adtaxi’s innovative full-funnel methodology leverages a variety of tools and processes throughout the client lifecycle to drive omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.