Keeping Up With Social Media Trends in 2025

Around 5.17 billion people in the world use social media, and businesses that can keep up with trends have the potential to reach hundreds of thousands, millions, or more of these active audience members. As you get started developing social media campaigns, it’s necessary to consider what your target audience wants to see and how you can leverage popular trends to capture a larger portion of the audience. 

Below, you’ll learn more about social media trends that have developed or that are likely to develop in 2025, how to take advantage of them, and how to keep up to date on trends that could help you build social proof, customer relationships, and recognition of your brand online.

What’s Trending in Social Media? Your 2025 Outlook

TikTok’s uncertain future in the U.S. is shaking up social media trends, and marketers need to stay prepared. If a ban happens, it’s important to rethink your strategy—but don’t rush into major changes just yet. Until more is known, building brand-new campaigns might not be worth the time or effort. Whether TikTok sticks around or not, having a backup plan is essential. Stay adaptable, reallocate your budget wisely, and explore other platforms to ensure you stay connected with your audience.

Instagram is set to remain a key platform for marketers in 2025, but there is a notable difference in how quickly you can build your brand there. According to a survey by Fohr, gaining traction on Instagram is significantly more challenging compared to TikTok, where the algorithm tends to favor rapid growth and discoverability. For marketers, this means Instagram demands a well-thought-out content strategy and consistent engagement to achieve meaningful results.

That being said, one of the most significant trends of 2025 is going to be social commerce, and Instagram is poised to work well for businesses that have or can build a strong following. Businesses with at least one social account stand to see 32% more sales than those that don’t have one, which means your brand will want to invest in Instagram, YouTube, Facebook, or another platform if TikTok is no longer a possibility.

Another major trend in social media is the addition of artificial intelligence (AI). It is not uncommon to find accounts completely supported by AI—videos included. Instagram is doubling down on AI technology with parent company Meta’s Movie Gen, an editing tool that will allow you to edit your videos with just a short prompt. 

Mastering Social Media Marketing: The Essential Dos and Don’ts 

In today’s competitive market, leveraging social media is no longer optional—it’s essential for growing your audience and driving sales. However, for your efforts to truly pay off, it’s important to understand the key “dos” and “don’ts” to maximize impact while maintaining professionalism and trust.

The Dos

Keep your profiles current: An outdated profile can send the wrong message. Ensure your social media pages reflect the latest about your business to leave a lasting, positive impression on new visitors. 

Maintain your brand voice: Consistency is key. Your audience follows you because they resonate with your brand, so staying within your established tone ensures they know what to expect. 

Separate business from personal: Blurring the lines between your personal and business accounts can dilute your brand message and confuse your audience. Keep them distinct for clarity and focus. 

Engage with your audience: Social platforms thrive on interaction. Take the time to respond thoughtfully to comments, questions, and messages—your audience values the personal touch and connection. 

Deliver high-value content: Stand out by offering real value. Whether answering questions, entertaining, or sharing industry expertise, meaningful content positions you as a trusted source in a cluttered social feed. 

The Don’ts

Don’t bombard followers with posts: Overposting can irritate your audience and lead to lost followers. Focus on quality over quantity. 

Avoid buying followers: It’s tempting, but purchased followers not only violate many platform guidelines—they also won’t help with meaningful engagement or sales. Authentic growth wins. 

Avoid hashtag overload: While hashtags improve discoverability, using irrelevant or excessive hashtags can come across as spammy. Stick to those that truly align with your content. 

Approaching social media with a strategic mindset ensures that every effort contributes to your brand’s growth and engagement. By following these principles, marketers can build authentic connections and achieve measurable results.

Stay Ahead in the Ever-Changing World of Social Media 

Social media evolves rapidly, making it essential for marketers to keep up with emerging trends, platform updates, and regulatory changes. To stay ahead, use AI-powered social media marketing tools to track and analyze trends as they surface. Be proactive—dedicate time to understanding the platforms you use and stay informed by following industry news. Regulatory updates or access changes are often announced long before they take effect, giving you ample time to adapt your strategies.

For more on forecasting trends in 2025 and beyond, check out these resources:

Google Trends
TikTok Trend Tracker
Instagram Help Center: Find and Use Trending Audio on Instagram

Social media gives brands a unique opportunity to engage with vast, active audiences. To stand out, marketers must focus on creating campaigns that align with their audience’s interests while tapping into trending content to broaden their reach. Success in 2025 will depend on understanding emerging social media trends, effectively integrating them into strategies, and staying ahead of the curve. By leveraging these trends, marketers can strengthen social proof, cultivate customer relationships, and elevate brand recognition—all critical elements for outperforming competitors and driving meaningful results.

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