Programmatic Native Advertising
Jan 27 2022
Why Choose Adtaxi for Programmatic Native Advertising?
Adtaxi is a leading programmatic native advertising company, including dynamic creative optimization. This means that we can personalize the content of your ads based on each unique viewer, resulting in more relevant and engaging ads. We offer a full range of digital marketing services for advertisers and publishers. We have a team of experts who can help you create compelling and engaging programmatic native advertising campaigns that will reach your target audience. We can also offer solutions for any industry, from e-commerce sites to travel companies. Contact us today to learn more about how we can help you grow your business.
What Is Programmatic Native Advertising?
Programmatic native advertising is a type of display ad that matches the form and function of the content where it is placed. For example, if an article contains a graphic, the ad displayed alongside it will be a graphic as well, rather than an image of a skyscraper or another traditional banner.
Programmatic native advertising is also called “dynamic creative optimization” or DCO. This is because the ads are automatically customized for each user. The goal is to create a more seamless experience for the viewer and match the surrounding content’s look and feel.
Types of programmatic native advertising
There are several types of programmatic native advertising.
These are the most common types of programmatic native ads. They appear in the main content body, usually sponsored stories or posts. It is important to note that these ads are not necessarily more prominent than other ad types, but they are often text or image-based.
Native ads in-app
These are ads displayed within an app instead of on a website. They can appear as banners, full-screen ads, or sponsored pop-ups.
Native video ads
Native video ads are similar to traditional online video ads, but they are designed to match the look and feel of the surrounding content. This means that they are not pre-roll videos that play before the content begins but instead are integrated into the video itself.
How Does Programmatic Native Advertising Benefit Advertisers?
One of the main benefits of programmatic native advertising is that it allows advertisers to target their audience more effectively. Programmatic technology can match ads to specific users based on their interests, demographics, and online behavior. This means that the ads are more likely to be seen by people who are likely interested in the product or service being advertised.
This type of advertising is also cost-effective for advertisers, since traditional display or video ads can be more expensive. The traffic generated by programmatic native advertising is also more likely to result in conversions because the ads are more relevant to the viewer.
Contextual signals play an important role in programmatic native advertising. Advertisers can use these signals to target ads to specific users and create a seamless viewer experience. This type of advertising is designed to match the form and function of the surrounding content, so it increases the chances that an ad will be clicked on.
However, it is essential to note that even though these ads are designed to be less intrusive than other types of online advertisements, they should still be relevant to the user. If an ad is not relevant or useful, it will likely be ignored.
Is Programmatic Native Advertising More Effective Than Banner Advertising?
Research is showing great promise for programmatic native ads when it comes to generating consumer engagement, boosting messages associated with the target brand, and increasing purchase intent. However, banner advertising (or display advertising) still has a significant role in marketing campaigns and performs incredibly well, especially when you have the right orchestrators.