Everyone has experienced the overly persistent online ad. You glance at a pair of shoes or a software subscription once, and suddenly those exact items follow you across every website and social platform. For the…
Adtaxi’s Digital Marketing Blog
Frequency refers to how often your ads appear to the same person in display and video campaigns. Beneficially, it is possible to set your frequency, allowing your team to identify manual limits for impressions or…
The transition from reactive advertising to proactive discovery is reshaping how brands compete for attention. Traditional marketing strategies often focus on the moment of the search — the point at which a consumer has already…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Regional brands have relied on traditional radio to establish a local presence for decades now — and while it remains a viable way to reach a general audience, it often lacks precision. When a regional…
Host-read sponsorship is a fairly common part of podcasts. They feel personal and native, align with the podcaster’s audience, and have the potential to drive engagement. What they don’t do well, though, is scale. They’re…
With programmatic advertising, marketers are able to access improved audience targeting options to optimize their content in real time and to scale campaigns easily. That being said, the efficiency of a campaign still comes down…
