Programmatic Video Advertising
May 27 2022
What Is Programmatic Video Advertising and How Does It Work?
One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses to target their ads to specific viewers. By using software that analyzes the viewer’s watching habits, these campaigns are able to place relevant ads in front of these viewers while streaming videos online. It does so by using software that buys ad space on different websites and streaming services like Hulu, YouTube, and even networks like NBC.
There are a few things to keep in mind when creating a programmatic video advertisement:
- Videos should be between 10 and 30 seconds long.
- Make the videos you use for ad campaigns immediately engaging.
- Include a clear call to action at the end of the video.
- Make sure that the video is properly formatted and meets all online advertising standards.
Why You Should Consider Programmatic Video Advertising
Programmatic video ads take out the guesswork. With data-driven quantitative reporting, businesses can immediately find out how effective their ads are and use that data to continually improve them.
This type of advertising also allows businesses to place their ads before people who have already shown an interest in their product. For example, a person who has previously visited a website selling camping equipment is more likely to be interested in an advertisement for a tent than someone without camping products in their search history.
Programmatic video advertising allows for a higher level of engagement since the viewer can choose what kinds of advertisements they want to watch.
The final advantage of programmatic video advertising is that it builds brand awareness. By placing ads in front of people who are likely to be interested in a product, businesses can increase the likelihood that a person will remember their product when they are ready to make a purchase.
What’s the Best Format for Distribution of Programmatic Videos?
By leveraging programmatic channels, advertisers are able to target a specific audience no matter where they are on the web. The beauty of available in-display and in-stream formats is that they can be implemented just about anywhere online.
In-display formats include:
On the other hand, in-stream formats commonly include:
For generating conversions, it’s not so much about where you place them as much as it is about the quality of content and the strategy you’re bringing forth.
Why Choose Adtaxi for Programmatic Video Advertising?
Adtaxi specializes in pre-roll programmatic video campaigns that will deliver the most value to your audience. Our precise audience targeting finds the right users in the right context with incredible accuracy, allowing your business to achieve more conversions in less time. Want to learn more? Talk to an expert today.