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Weekly Digital Breakdown – 2.28.20

Walmart+ Membership Program to Compete with Amazon In an attempt to narrow the gap with Amazon Prime, Walmart will soon begin testing its own membership program. The service, called Walmart+, is being built off the…

Weekly Digital Breakdown – 2.20.20

Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…

Amazon Makes Gains in Search Share Dollars

Move over, Google — Amazon is on your tail. While Google may still be at the top when it comes to search ad revenue, Amazon is quickly rising to meet the challenge. Experts predict Google’s…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Weekly Digital Breakdown – 9.19.21

Alexa Gets Into Politics If you’re looking for an easy way to contribute to the 2020 presidential election, Alexa can help. As of today, principle candidates can register to receive donations through voice commands on…

Weekly Digital Breakdown – 9.6.19

Facebook Considers Removing Likes After more than a decade of building its business around likes, Facebook will begin testing removing the count from public view in user feeds. Much like Instagram, the parent company intends…

Weekly Digital Breakdown – 8.22.19

YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…

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