Digital Digest
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Walmart+ Membership Program to Compete with Amazon In an attempt to narrow the gap with Amazon Prime, Walmart will soon begin testing its own membership program. The service, called Walmart+, is being built off the…
Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
Move over, Google — Amazon is on your tail. While Google may still be at the top when it comes to search ad revenue, Amazon is quickly rising to meet the challenge. Experts predict Google’s…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Alexa Gets Into Politics If you’re looking for an easy way to contribute to the 2020 presidential election, Alexa can help. As of today, principle candidates can register to receive donations through voice commands on…
Facebook Considers Removing Likes After more than a decade of building its business around likes, Facebook will begin testing removing the count from public view in user feeds. Much like Instagram, the parent company intends…
YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…