Regional brands have relied on traditional radio to establish a local presence for decades now — and while it remains a viable way to reach a general audience, it often lacks precision. When a regional…
Adtaxi’s Digital Marketing Blog
Host-read sponsorship is a fairly common part of podcasts. They feel personal and native, align with the podcaster’s audience, and have the potential to drive engagement. What they don’t do well, though, is scale. They’re…
New Regulations for the New Year With the start of the new year comes more data privacy concerns from lawmakers. In addition to the California Consumer Protection Act (CCPA), which officially went into effect January…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Elects for Tougher Ad Policies The political race may be getting more heated between advertising platforms than it is between candidates. On the heels of recent announcements by Twitter and Facebook concerning their political…
Whether its streaming music, listening to the radio, or tuning in to new podcasts, people are connecting with digital audio at increasing rates. It’s time for advertisers to take note. Streaming radio and pure-play music…
Pandora Is Playing Off Your Emotions For most, listening to music is an emotional experience. Songs can be encouraging for a workout or comforting after a long day at the office. Pandora is tapping into…
