If you’ve spent any time reading marketing headlines lately, you’ve probably seen a new statistic about connected TV (CTV) advertising nearly every day. Consider how CTV advertising blends premium, ad‑supported streaming with data‑driven delivery. It’s…
Adtaxi’s Digital Marketing Blog
Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to…
Streaming giants Netflix and Disney+ are bringing ad support to their entry-level subscribers, which means potential for big changes to CTV spending are on the way. Here’s why two of the biggest names in streaming…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Forget “keeping up with the Joneses,” it’s time to keep up with Gen Z. This demographic group aged 11 to 25 are streaming monsters. While we may think of Millennials as savvy digital consumers, Gen…
