Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…
Adtaxi’s Digital Marketing Blog
Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…
– Nearly 9-in-10 U.S. adults now use streaming or Connected TV,solidifying digital video as the mass-reach platform – – PLUS: The average household subscribes to three paid streaming platforms; digital video ads turn attention into…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Working in marketing, you already know that there are many different channels you can use to drive brand awareness and connect with new customers. It’s also the case that each of these channels has to…
It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…
The world of digital marketing moves quickly, making it essential to keep your strategies up to date. What delivered results last year may fall short today as technologies advance and customer habits change. A forward-thinking…
