– 89% of consumers claim to pay attention to privacy practices, prioritizing data security over personalized content – PLUS: Website analytics emerge as the dominant data collection method for marketers with three-fourths acknowledging usage DENVER,…
Adtaxi’s Digital Marketing Blog
The start of 2023 brought with it a number of changes in digital marketing and data privacy, one of those changes being the introduction of state-specific privacy regulations that will soon take effect. In five…
Online privacy is a growing concern among everyday consumers. As more personal details become available online, the risk of identity theft, fraud, or other nefarious actions naturally rises. While advertisers’ access to private data can…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The imminent demise of third-party cookies has seriously impacted how online marketers and advertisers collect customer data to build personalized user experiences. Third-party cookies have been the industry standard in data collection for more than…
Ecommerce Marketers Are Feeling the Impact of Apple’s Privacy Updates Ecommerce retailers are continuing to feel the effects of Apple’s privacy updates that were rolled out earlier this year. With users now being asked to…
The ongoing Apple iOS 14 updates that began rolling out last fall include a variety of changes related to data privacy. The intention is to provide users with transparency on what data apps are tracking…
