Digital Digest
The start of 2023 brought with it a number of changes in digital marketing and data privacy, one of those changes being the introduction of state-specific privacy regulations that will soon take effect. In five…
Online privacy is a growing concern among everyday consumers. As more personal details become available online, the risk of identity theft, fraud, or other nefarious actions naturally rises. While advertisers’ access to private data can…
The imminent demise of third-party cookies has seriously impacted how online marketers and advertisers collect customer data to build personalized user experiences. Third-party cookies have been the industry standard in data collection for more than…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Ecommerce Marketers Are Feeling the Impact of Apple’s Privacy Updates Ecommerce retailers are continuing to feel the effects of Apple’s privacy updates that were rolled out earlier this year. With users now being asked to…
The ongoing Apple iOS 14 updates that began rolling out last fall include a variety of changes related to data privacy. The intention is to provide users with transparency on what data apps are tracking…
Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…
