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4 Ways to Make Better Decisions With Marketing Data

Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…

Clean Marketing Data Is Critical — Here’s Why

Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…

The Effects of Facebook’s Removal of Third-Party Data Targeting

Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Data Collection Isn’t The Enemy; It’s The Answer

By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…

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