Digital Digest
Using relevant data to make marketing decisions sounds like a no-brainer, but even with data’s value beyond doubt, some brands struggle with leveraging data to its full potential. Companies seeking to maximize data for better…
Advertisers continue to adapt and innovate marketing efforts to serve a public still dealing with pandemic safety measures and procedures. As marketers reevaluate their focus and their customers in the face of new challenges, some…
Digital marketing has revolutionized the automotive industry and transformed dealer’s relationships to their customers. Still, one question has remained the same – how do you prove that your marketing efforts are actually leading to increased…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Understanding your audience in an election cycle is crucial for your strategy. However, narrowing down targeting can feel overwhelming. Casting a wide net may seem like the best approach at first, but taking the data…
Walmart+ Membership Program to Compete with Amazon In an attempt to narrow the gap with Amazon Prime, Walmart will soon begin testing its own membership program. The service, called Walmart+, is being built off the…
In today’s vibrant eCommerce world, shoppers find and purchase products in thousands of different places using multiple devices. Brands that adopt an omnichannel approach know that it is critical to provide consumers more ways to…
