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Adtaxi’s Digital Marketing Blog

What Facebook’s Targeting Option Elimination Means for Ad Campaigns

 Recently, Facebook announced it was removing more than 5,000 options for ad targeting in an effort to protect users from discriminatory advertising. Paired with Facebook’s spring announcement about the changes in custom audiences, this development…

The Effects of Facebook’s Removal of Third-Party Data Targeting

Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…

About Face: Revealing the Mysteries Behind Facebook’s Algorithm

At the start of this year, Facebook announced an update to its News Feed algorithm, proclaiming that it wanted to give more priority to posts from friends and family that “spark conversations and meaningful interactions…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Ad Evolution: The History of Facebook

Anyone who’s seen “The Social Network” has a good idea of Facebook’s inception and meteoric rise in popularity. Today, the social network connects men and women of all ages, with nearly 70 percent of all…

Digging Deeper: How to Leverage Facebook’s Custom Audience Options

Is yours one of the three million businesses that advertise on Facebook? The social media giant has a lot of ad power, not just because of its expansive reach, but because Facebook gives marketers the…

Adtaxi has been named a Facebook Marketing Partner

Facebook Small Business Marketing Partner We are delighted to announce that Adtaxi has been named a Facebook Marketing Partner, an honor earned by a select group of companies recognized for their solid track record of…

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