Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Adtaxi’s Digital Marketing Blog
Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
Google Analytics is a gold mine for marketers — a very large gold mine that can provide vast amounts of data to analyze. Breaking down that data and applying it to data-driven marketing decisions can…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
You’ve integrated Google Analytics and AdWords, and created a few conversion goals. Now what? Let your data do the work of evaluating ad performance by defining and monitoring conversion success. Defining Success With Google Analytics…
