Digital Digest
Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Searching For Answers On Google Over the weekend, many SEO experts noticed significant changes in Google search results and what seems to be adjustments in the ranking algorithms. While still unconfirmed by Google, major fluctuations…
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
