Political advertising isn’t just about spending money — it’s about creating a platform for powerful messaging to influence the voting process. Highly specific targeting is also necessary. These factors play a large role in shaping…
Adtaxi’s Digital Marketing Blog
By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
Forecasters are predicting 2018 could be a record year for political ad spending, with hundreds of congressional and gubernatorial races likely to push advertising totals into the billions of dollars. With a rapidly changing political…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.