When setting up a digital video or display campaign, one of the most critical decisions a business must make is choosing the length of its retargeting lookback window. This setting dictates how long an individual…
Adtaxi’s Digital Marketing Blog
In the world of digital media, re-engaging an audience that has already shown interest in your brand is one of the most effective ways to drive business growth. However, the strategies used to reach these…
For years, digital media strategies relied on a predictable, highly dependable formula: build baseline awareness, and then let retargeting do the heavy lifting. By serving ads exclusively to users who had already visited a website…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Most renters don’t lease an apartment the first day they see it — they tend to browse, talk things over, and compare before settling on a place that’s right for them. Retargeting ads keep property…
In the first part of our blog series, we discussed the foundations and best practices of retargeting ad campaigns and the knowledge required to make those efforts effective. We followed up by looking in-depth at…
In the first part of our blog series, we discussed the basics of retargeting ad campaigns and the foundational knowledge required to be effective. Now, we’ll look over the other channels in-depth that brands can…
