Performance Max is designed to get Google as many “conversions” as possible for a given budget. It doesn’t focus on keywords or search queries; instead, it looks at signals — audiences, past behavior, locations, device…
Adtaxi’s Digital Marketing Blog
Working in marketing, you already know that there are many different channels you can use to drive brand awareness and connect with new customers. It’s also the case that each of these channels has to…
Paid search is among the most efficient ways to market digitally. This is because when someone types a query into a search engine, they’re already looking for someone to solve a problem, answer a question,…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…
Google Ads can generate activity quickly, but activity alone doesn’t always translate to bottom-line impact. This is one of the most common problems with paid search; campaigns are often optimized for activity, not outcomes. Below…
Marketing in 2026 feels less fragmented than it did just a few years ago. Instead of jumping between channels, tools, and tactics, teams are being pushed to think more holistically about how people discover brands,…
