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Adtaxi’s Digital Marketing Blog

Contextual Targeting: Reaching Your Audience Through Relevant Search

Over the past few years, online privacy has become much more important to consumers. U.S. mobile users are least likely to share data online simply to receive more relevant ads, putting it on marketers to…

Adtaxi Honored as Finalist at the 2021 Digiday Awards

Award Recognizes Best Search Campaign for Work with Lark Hotels DENVER (December, 16 2021) — Adtaxi is thrilled to be a finalist in the Best Search Campaign category at the 2021 Digiday Awards. This award…

Weekly Digital Breakown – 10.15.22

Google Changes Search Google is changing the way people search online with its new continuous scrolling. For a more seamless experience, users will no longer need to click to the next page of results once…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

What is SEO and Why Does it Matter?

Marketers work hard to make digital content shareable and shoppable, but no campaign even gets off the ground without first being visible. Search engine optimization (SEO) refines how easily-discoverable your content is to relevant searches…

Best Practices to Keep You Ahead of A Dynamic Market

If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…

Measures of Success: Paid Search

Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…

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