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Adtaxi’s Digital Marketing Blog

Organic or Paid? How To Decide and Optimize for Success

Organic or Paid? How To Decide and Optimize for Success

Achieving success in digital marketing means understanding how to leverage both organic and paid strategies. By recognizing the strengths and weaknesses of each approach, you’ll be better equipped to choose the right mix for your…

Maximize Google Ads Success in 2026

Maximize Google Ads Success in 2026

2025 was a fascinating year for Google. With the rise of AI-powered search alternatives, its long-standing dominance in the search market dipped below 90% for the first time in a decade—though just barely. However, Google’s…

Contextual Targeting: Reaching Your Audience Through Relevant Search

Over the past few years, online privacy has become much more important to consumers. U.S. mobile users are least likely to share data online simply to receive more relevant ads, putting it on marketers to…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Adtaxi Honored as Finalist at the 2021 Digiday Awards

Award Recognizes Best Search Campaign for Work with Lark Hotels DENVER (December, 16 2021) — Adtaxi is thrilled to be a finalist in the Best Search Campaign category at the 2021 Digiday Awards. This award…

Weekly Digital Breakown – 10.15.22

Google Changes Search Google is changing the way people search online with its new continuous scrolling. For a more seamless experience, users will no longer need to click to the next page of results once…

What is SEO and Why Does it Matter?

Marketers work hard to make digital content shareable and shoppable, but no campaign even gets off the ground without first being visible. Search engine optimization (SEO) refines how easily-discoverable your content is to relevant searches…

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