Digital Digest
Higher education institutions are adjusting how they connect with students until normal campus life can resume. While there are still many unknowns, highlighting what your school can offer in-person and virtually gives prospects and parents…
Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
With paid search accounting for over 50% of digital ad spend in the travel industry, it’s critical for advertisers to make sure their campaigns are well optimized in order to remain competitive and produce results….
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
As the holiday season quickly approaches, so does the need for paid search managers to prepare their campaigns for a successful Q4. Shoppers start researching products earlier each year and if you haven’t started holiday…
YouTube Adds Options For Advertisers This week, YouTube improved video ad capabilities with the announcement of Video reach campaigns, helping marketers create a more efficient way to push brand awareness goals on the platform. Advertisers…
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
