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Adtaxi’s Digital Marketing Blog

Weekly Digital Breakdown – 9.26.19

YouTube Adds Options For Advertisers This week, YouTube improved video ad capabilities with the announcement of Video reach campaigns, helping marketers create a more efficient way to push brand awareness goals on the platform. Advertisers…

Using Google Tools to Understand Audiences & Drive Performance Part 3

Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…

Using Google Tools to Understand Audiences & Drive Performance Part 2

What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Weekly Digital Breakdown – 8.22.19

YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…

Updated: Microsoft Advertising Select Channel Partner Program

Adtaxi is pleased to announce becoming a Microsoft Advertising Select Channel Partner! What is the Microsoft Advertising Select Channel Partner Program? This new Microsoft Advertising Select Channel Partner Program is for partners who have proven…

Weekly Digital Breakdown – 5.30.19

Chipotle Aims For Nothing But Net With Its Burrito Giveaway The NBA finals are about to start and Chipotle is hoping for a slam dunk with its “Freeting” campaign, giving away $1 million worth of…

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