Digital Digest
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Fear of the unknown can have a profound effect on marketers. For various reasons, many SMB brands are afraid to introduce digital platforms to their marketing campaign strategies. It’s often easier to stick with the…
Listening to your audience has always been important. Now there are new ways to gauge consumer and brand reputation beyond data. Social listening allows brands to analyze conversations and trends about themselves and the competition…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Forget “keeping up with the Joneses,” it’s time to keep up with Gen Z. This demographic group aged 11 to 25 are streaming monsters. While we may think of Millennials as savvy digital consumers, Gen…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
For all the changes this past year posed to the world of digital marketing, there remain a few cornerstones to every brand’s online strategy. Each business needs its audience, and practically every type of audience…
