Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
Adtaxi’s Digital Marketing Blog
Google’s Cookies will Crumble in 2022 This week, Google announced plans to discontinue the use of third-party cookies in Chrome completely by 2022. The change will be far reaching for advertisers and how they promote…
Presidential Candidates Are Ready for Kickoff The teams headed to the Big Game are yet to be decided, but the much anticipated commercials are locked in and ready to go. While notable brands such as…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
New Regulations for the New Year With the start of the new year comes more data privacy concerns from lawmakers. In addition to the California Consumer Protection Act (CCPA), which officially went into effect January…
Holiday Shopping Sees Record Start The results are in and the official start to holiday shopping started with a bang. Despite the shortened season, shoppers were ready to go with a record breaking 190 million…
Brands Opt Out of Black Friday While Black Friday is still one of the most anticipated shopping days of the year, a shift in consumer mindfulness may be reshaping post Thanksgiving shopping. As shoppers are…
