Cord-cutting and the shift to Connected TV (CTV) are on the rise with no end in sight. Many advertisers know it’s a necessity but with users unable to click on the ads due to the…
Adtaxi’s Digital Marketing Blog
Keeping up with the latest in digital advertising can be busy work, even without a pandemic dramatically changing customer buying behavior across the board. That’s why we decided to look back on the biggest changes to…
Generation Z Recalls Video Ads within Two Seconds of Viewing It’s no secret marketers are tasked with capturing dwindling attention spans. However, according to a new study by Snapchat and Kantar, audiences may be retaining…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
It’s never a bad idea to produce engaging video marketing strategies, but having great video content matters more to brand marketers this year than ever before. With a sudden spike in people working from home…
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
