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Facebook Makes Shopping Easier This week, Facebook officially launched a tab within its app for Facebook Shop, which was previously debuted as an upcoming feature in May, as they continue to boost their ecommerce initiative…
YouTube Improves Shoppability YouTube is expanding its TrueView for action ad capabilities by adding product selection. Ecommerce advertisers can now make their ads more shoppable by adding product images under ads to drive consideration and…
Google Steps Up Its Game Google has continuously found themselves a step behind Apple when it comes to wearable technology. In an attempt to win more of the market, Google purchased Fitbit last week for…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
YouTube Adds Options For Advertisers This week, YouTube improved video ad capabilities with the announcement of Video reach campaigns, helping marketers create a more efficient way to push brand awareness goals on the platform. Advertisers…
YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…
Digital disrupts everything. And when it comes to advertising, the steady tidal wave of change affecting how we watch television has really shaken things up. In fact, by the year 2019, experts estimate cord cutters…