Adtaxi Honored as Finalist at the 2022 AdExchanger Awards
Oct 20 2022
Award-winning data, analytics and attribution solutions will soon be available to other Adtaxi clients
DENVER (October 20, 2022) — Adtaxi, one of the nation’s fastest-growing digital marketing agencies, is thrilled to again be recognized at the AdExchanger Awards, this year as a 2022 finalist receiving an honorable mention in the Best Use of Data category. This honor highlights Adtaxi’s work with a regional chain of Appliance/Electronics/Furniture/Mattress stores located in the US.
While Adtaxi’s client does have e-commerce offerings, over 90% of their sales happen in brick-and-mortar stores. Although they had great brand recognition for appliances, they were looking to steadily grow sales in their other core categories of Electronics, Furniture, and Mattress. To help them scale further, Adtaxi designed and executed an advanced data activation and attribution strategy to help the client leverage their existing CRM data to generate new and incremental revenue.
“We analyzed and segmented the client’s database into strategic segments that were then activated across all applicable advertising channels, ” said Brian Kroll, Vice President of Strategic Accounts at Adtaxi. “The key, however, was the closed-loop measurement strategy which allowed us to effectively optimize the digital marketing for real-world offline sales. The ability to efficiently extract, compile and analyze their data weekly really helped our client with revenue growth across all categories from both existing customers as well as new customer acquisition.”
“As an agency, we are devoted to constantly developing tools to help achieve results. It’s extremely rewarding to be a part of such positive outcomes for our clients. We’re excited to have new strategies in our arsenal, and are working toward a broader roll-out of data, analytics and attribution solutions to benefit other clients,” said Jennifer Flanagan, Adtaxi Vice President of Marketing. “Thank you to AdExchanger for the recognition of our data use. We are honored to be among other industry leaders.”
Full details on the award can be found HERE.
Founded in 2010 within MediaNews Group, Adtaxi made its mark in programmatic advertising before expanding into search, social, and connected TV. Over time, Adtaxi has refined and perfected its holistic performance-based strategy. Leveraging the power of people plus technology, Adtaxi’s innovative full-funnel methodology utilizes a variety of tools and processes. By using omnichannel optimizations across channels throughout the client lifecycle, they are able to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn, and Facebook.