Lesson #2

Jen Flanagan – Adtaxi VP of Marketing

For me, one of the most important lessons I’ve learned- and try to consistently reinforce with my teams- is the power of stepping back to see the bigger picture.

It’s so easy to get lost in the grind: the next meeting, the next task, the next target. I’ve been there. We all have. But when I pause and remind myself why we’re doing all of this, it always re-centers me. The emails, the campaigns, the outreach—they’re not just boxes to check. They’re part of something much bigger. They help drive growth, not just for Adtaxi, but for the businesses we partner with across the country.

That perspective shift matters. Because when you understand the real impact of your work, it’s not just about hitting numbers. It’s about fueling success, opening doors, and creating opportunities for our team and for our clients. That’s what keeps me energized and focused.

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