
Feedonomics and Adtaxi: Creating Omnichannel Solutions
Digital Marketing
Feb 18
In today’s vibrant eCommerce world, shoppers find and purchase products in thousands of different places using multiple devices. Brands that adopt an omnichannel approach know that it is critical to provide consumers more ways to engage and buy products, whether they are shopping in-store, from their smartphone, laptop, or even voice-controlled devices like Alexa or Google Home.
One company that is helping brands implement an omnichannel strategy is Feedonomics. Feedonomics’ powerful platform can pull product data from anywhere and optimize those product listings for hundreds of channels like Google Shopping, Amazon, and Facebook. With its innovative listings solution, Feedonomics enables brands and retailers to reach more shoppers on more channels across the globe.
Several years ago, Feedonomics began working with Adtaxi to improve their clients’ presence on Google Shopping. One of the first challenges Feedonomics faced was enabling one of Adtaxi’s large clients, an online store, to be reapproved by Google. Due to a number of errors in their shopping ads, the online store had 50% of its products disapproved on the Google Shopping platform. Feedonomics worked with Adtaxi to improve their data which resulted in reducing the error rate to less than 2%, and Google allowing the retailer’s products back onto its shopping channel.
Feedonomics was also instrumental in solving a problem common in the automotive industry. One of Adtaxi’s automotive clients, Serramonte Subaru, needed to get their cars live on Facebook and Instagram in time for the end-of-year shopping rush. Automotive product data can be unwieldy and complex to optimize and push onto an ad platform. Yet, in less than 24 hours, Feedonomics was able to create a customized process, using their cutting-edge technology, to get Serramonte Subaru live on Facebook Automotive Inventory Ads. Having an optimized feed enabled Adtaxi to develop custom labels that enhanced their bidding strategies. Additionally, they were able to segment products in greater detail, allowing them to attract relevant audiences for both prospecting and remarketing efforts. In just a few months, Adtaxi’s automotive client generated over $1 million in revenue from this channel, as a result of Feedonomics’ feed strategies and a well-executed campaign by Adtaxi.
Since then, Feedonomics has partnered with Adtaxi to optimize product data for hundreds of merchants across numerous verticals, including automotive, clothing, electronics, retail chains, and real estate. This was achieved by building customized bleeding-edge solutions for merchants including crawling, local inventory ads, and channels like Facebook Dynamic Ads, Google Remarketing, Display, and Programmatic.
Feedonomics works diligently with all of its partners to create omnichannel solutions. Its groundbreaking technology combined with the full-service, 24/7 support that Feedonomics provides has been paramount to its success.
Creating innovative solutions, providing stellar customer service and focusing on continual improvements are key factors that have contributed to Feedonomics success. The Feedonomics co-founders had set to create a company that followed 15 core values found in a book called “Legacy,” which outlined the tenants that helped the rugby team, All Blacks, become world champions and retain that title for many years. Those values, now instituted as the company’s Feed On! Principles, serve as the foundation for a healthy, growing company.
The hard work and dedication have paid off in many ways. Feedonomics was selected by Inc. magazine as a top 100 company on the Inc. 5000 list, an annual compilation of the nation’s fastest-growing private companies. It was also ranked in the top 10 in the advertising and marketing category.
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