Optimizing a website for conversion starts with tracking conversions, and that’s where Google Analytics Goals comes into play. Goals helps to measure the important events users complete on your site (such as completing a purchase…
Adtaxi’s Digital Marketing Blog
As the most widely used web analytics service on the internet, Google Analytics offers website marketers world-class traffic analysis tools at no cost. While enterprise users may wish to upgrade to the fee-based Analytics 360,…
Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Businesses everywhere are realizing the immense power of online video advertising. And there’s no more effective way to advertise with video than on Google’s video channel, YouTube, which has been around since 2005. It’s tough…
Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans….
The path from sales prospect to new customer can often feel like a long and winding journey. In between your customer’s initial contact with your company and the final purchasing decision, many smaller marketing interactions,…
