By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
Adtaxi’s Digital Marketing Blog
By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…
At the start of this year, Facebook announced an update to its News Feed algorithm, proclaiming that it wanted to give more priority to posts from friends and family that “spark conversations and meaningful interactions…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Every brand wants to put their advertisement in front of interested customers. Now, Google just made that easier. With a new targeting took, Customer Match, gives brands the ability to target specific customers based on…
Remember when content was king? Well, what’s king now is streaming content. And it’s not just streamed films and television content either. There’s parallel growth in streaming live TV events and live sporting events. CBS…
Remarketing has been used by online advertisers to great effect in recent years as part of their overall SEM strategy. These ‘reminder ads’ have proven to be an ideal way for advertisers to reconnect with…
