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Why New Brands Should Focus on Top-of-Funnel Campaigns on Meta

Why New Brands Should Focus on Top-of-Funnel Campaigns on Meta

When new brands start running paid ads on Meta they often jump right into BOF (bottom-of-funnel) campaigns in hopes of driving quick sales. But, before diving into bottom-of-funnel campaigns, we must focus on top-of-funnel (TOF)…

Why New Brands Should Focus on Top-of-Funnel Campaigns on Meta

Looking Ahead: The Future of Marketing Research 

Being an informed consumer is easier than ever. With a few clicks, shoppers can compare prices, read reviews, and gather insights from other customers before making a purchase—whether online or in-store. To stand out from…

The Big Game: Super Bowl Sunday is Increasingly Becoming a Multi-Platform Experience

The Big Game: Super Bowl Sunday is Increasingly Becoming a Multi-Platform Experience

Almost 70% of the total audience will utilize secondary media to engage with Super Bowl-related contentPLUS: Almost half of all Americans choose streaming and connected TV over cable and broadcast options DENVER, CO (January 23,…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Unlocking the Power of Market Research for Smarter Marketing in 2025

Unlocking the Power of Market Research for Smarter Marketing in 2025

Today’s consumers are more informed than ever. With just a few clicks, they can compare prices, read reviews, and learn from other buyers before making a purchase. To stand out from competitors, businesses must deeply…

Use Video Content to the Fullest: A Multi-Channel Approach

A Guide to Multi-Channel Video Marketing Strategy

When creating a new content channel or working to boost your presence across multiple channels, a strong video marketing strategy is a great option. Video content can help build brand awareness by explaining your product…

TikTok on the Clock – What Happens if the Ban Strikes?

TikTok on the Clock – What Happens if the Ban Strikes?

Will TikTok make it past January 19 in the U.S., or will the clock run out? That’s the billion-dollar question keeping 170 million American users glued to their screens (for now) and marketers bracing for…

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