Digital Digest
Marketers use conversion rate optimization (or CRO) to boost the efficiency of their existing digital strategies. The aim of any CRO campaign is to take an audience already in the sales funnel and amplify the…
Marketers are always looking for the sweet spot between ad personalization and data privacy. With new privacy regulations impacting several go-to digital targeting techniques over the past few years, contextual targeting has reclaimed its place…
The increasing popularity of social commerce makes social media one of the most important components of an omnichannel marketing strategy. Considering the amount of research, budget, and time that goes into creating optimal social media…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Video was once seen as an expensive strategy only used by large companies with deep marketing budgets. But now, everyone from professional videographers to smartphone users can create high-quality videos to be used in professional…
Video marketing is a vast landscape that includes everything from seconds-long TikTok content to 1-minute tutorials to hour-long webinars. But beyond video length and message intent, marketing professionals must also consider the value of creating…
Social media plays an important role in today’s digital marketing campaigns, and savvy marketers must use every possible advantage to capitalize on the medium’s popularity. Good social media strategy goes beyond creating eye-catching visuals, using…
