Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
Adtaxi’s Digital Marketing Blog
Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Redesign a Work in Progress As privacy regulations ramp up, Google is at the forefront, trying to help advertisers continue to reach consumers via paid marketing. In January, the company began experimenting with a…
As we enter 2020, we are taking a look at Rose Fulton, Strategic Auto Initiatives Director in the San Francisco Bay office. Rose has worked at Adtaxi for almost 7 years creating strategies…
Google Helps Businesses With Indexing Google has made updates to their mobile-first indexing guidelines to better assist brands in improving their indexing score. Tips for leverage crawling, structured data, visual content and overall best practices…
