Resources to Help Your Marketing Through COVID-19

Brands are treading in unknown waters as they work at record speed to adjust how they go to market when priorities are constantly shifting. Navigating the course won’t be easy for anyone, but identifying where to start can help build an adaptable foundation.

We’ve compiled a list of resources that can help ease marketer’s anxiety as they begin to create a new plan for what lies ahead.

Think With Google – 3 ways retailers can help shoppers during the coronavirus outbreak

Google provides retailers with helpful marketing strategy applications that can be implemented immediately and adjusted as needed. It gives brands a starting point as well as resources that can help aid in better understanding the customers they are trying to reach while maximizing effectiveness.

Facebook: How to Help Minimize Business Disruption During Emergencies

Continuing the lines of communication is key during times of crisis. This is also true for brands as they work to support employees and interact with customers. Facebook outlines their suite of tools as well as details on how, when, and where to apply their use.

Social Media Today: How to Shift From Physical to Virtual Events and Maximize Event Outcome

Conferences, big and small, are looking to find ways to fulfill their commitment to connect networks of people from a safe distance. While onsite plans have been cancelled, many are turning to virtual events. With remote work now the way of the world, marketers can still produce engaging online events that capture audiences and generate leads. Social Media Today outlines how to get started creating a memorable experience.

Martech Advisors: Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus (COVID-19)

While no one could have anticipated what the world is currently experiencing, some brands may have had a crisis communication plan in place for catastrophic events. However, it’s unlikely any were prepared for the magnitude and abruptness of impact of what’s happening. If you need a guide to create your brand’s crisis marketing plan, look no further.

Martech Advisors helps eliminate the confusion with step-by-step instructions on how to start building your plan, where to focus your efforts, and preparing for the unknown and unexpected in the future.

Adweek: Coronavirus Is Challenging Brands to Channel Their More Human Side

If nothing else, what we are experiencing is causing people to take a step back from the fast pace of life. It’s no different for marketers. With digital tools abound, this crisis is calling brands to put people, not products first and help them connect in new ways.

Adweek challenges brands to focus on fostering a human connection for their business with simple steps for getting started.

If you’re out there unsure of your next step, you’re not alone. We will all come through this with knowledge we didn’t know we needed and possibly a little closer as marketers.