Digital Digest
Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…
The improved storefronts readily available on popular social channels make it possible to launch an ecommerce brand without a dedicated website. Many small businesses have historically relied on Facebook alone as their brand’s storefront, but…
Higher education institutions are adjusting how they connect with students until normal campus life can resume. While there are still many unknowns, highlighting what your school can offer in-person and virtually gives prospects and parents…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
As we enter another major election cycle, voters are getting more information than ever from digital platforms. Americans are researching and interacting with candidates long before the polls, and political parties are quick to utilize…
Understanding your audience in an election cycle is crucial for your strategy. However, narrowing down targeting can feel overwhelming. Casting a wide net may seem like the best approach at first, but taking the data…
As the country begins to re-open, dealerships are looking for ways to create a tailored strategy to address the changes in shopping and reassert themselves in the market. Auto shopping continues to rely heavily on…
