Digital Digest
Every company needs its content in front of the right audience at the right time — that’s just one of those immovable facts of marketing. But for the past year or so, the expectations for…
Full-Funnel Marketing Most people think of marketing as a one-time event: you create a great ad or website, then sit back and wait for the customers to come flooding in. But that’s not how it…
Traditional marketing still has value in an increasingly online world, but digital marketing’s growth has shown those tried-and-true methods aren’t necessarily the best way to reach your target audience anymore. Considering that 93% of consumers…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Digital marketers know that curating informed, specific audience segments goes a long way in making the most of their budgets. But what if there was an additional way to look at audience data and make…
It’s natural to apply the wait-and-see method to any new marketing strategy, especially when budgets are tight. So it’s understandable if some marketers haven’t fully investigated digital audio advertising yet. However, it’s time to embrace…
Targeting is a core component of the digital marketer’s daily responsibilities. Refining the techniques used to locate a specific audience online, presenting this audience with the right ads at the right time, and ultimately guiding…
