The ongoing Apple iOS 14 updates that began rolling out last fall include a variety of changes related to data privacy. The intention is to provide users with transparency on what data apps are tracking…
Adtaxi’s Digital Marketing Blog
Marketers are continually inundated with news of increasing privacy measures being put into place by major digital players like Google and Apple. It’s no longer enough to just simply prepare for the cookieless world; brands need…
To succeed, marketers need to be forward thinking. As we approach a cookieless world, brands that have been heavily relying on third-party data to guide their ad strategies are in for some major hurdles. To…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Advertisers continue to adapt and innovate marketing efforts to serve a public still dealing with pandemic safety measures and procedures. As marketers reevaluate their focus and their customers in the face of new challenges, some…
Native advertisements operate on a simple principle: rather than disrupting a user’s experience, ad content should function as a useful, integrated part of the core brand experience. While the phasing-out of third-party cookies continues, marketers…
