Digital Digest
The ongoing Apple iOS 14 updates that began rolling out last fall include a variety of changes related to data privacy. The intention is to provide users with transparency on what data apps are tracking…
Marketers are continually inundated with news of increasing privacy measures being put into place by major digital players like Google and Apple. It’s no longer enough to just simply prepare for the cookieless world; brands need…
To succeed, marketers need to be forward thinking. As we approach a cookieless world, brands that have been heavily relying on third-party data to guide their ad strategies are in for some major hurdles. To…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Advertisers continue to adapt and innovate marketing efforts to serve a public still dealing with pandemic safety measures and procedures. As marketers reevaluate their focus and their customers in the face of new challenges, some…
Native advertisements operate on a simple principle: rather than disrupting a user’s experience, ad content should function as a useful, integrated part of the core brand experience. While the phasing-out of third-party cookies continues, marketers…
