Digital Digest
The imminent demise of third-party cookies has seriously impacted how online marketers and advertisers collect customer data to build personalized user experiences. Third-party cookies have been the industry standard in data collection for more than…
It’s the holiday season, and as you may have noticed, it’s expected to be a big one for online retailers and shoppers eager to put last year’s pandemic curveball behind them. This fall marks a…
Whether you’re building a digital marketing playbook from scratch or refining your current process for growth, there are a few foundational components every brand should be aware of when taking on the digital marketplace. Here’s…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
A well-curated data feed makes for a great user experience. Keeping your feed updated with detailed information means you can be confident all the work you’ve poured into developing great products, web pages, and marketing…
Users have come to expect personalized marketing messages — ads that not only cater to their specific product preferences, but appeal to them as individuals. Successful marketing personalization means using your brand’s available data to…
Connected TV (CTV) is more than a flashy new brand awareness tool. Streaming services and their accompanying libraries of viewing options are continuing to expand, making TV more easily accessible via personal devices and the…
