Digital Digest
In just about every realm of business, it’s known that data is the driving force behind every decision. Marketers utilize data to inform campaign performance; product teams use data to inform new product updates; sales…
CCPA Compliance Now Being Enforced The California Consumer Protection Act (CCPA) has been a law since the beginning of the year, but the 6 month grace period meant to allow time to create and refine…
Higher education institutions are adjusting how they connect with students until normal campus life can resume. While there are still many unknowns, highlighting what your school can offer in-person and virtually gives prospects and parents…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Ways Great Content Shapes Your Digital Marketing There’s a reason why the phrase “content is king” holds true today. Quality content allows a company to connect with its audience and strengthen its brand. It has…
Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
