
Digital Digest
Featured Articles
Google may be the dominant search engine, but for advertisers looking to reach diverse audiences, there’s more to search than Google alone. Microsoft’s Bing search engine offers advertisers alternative options that might be right for…
Is your company’s mobile website being easily found by potential customers on their devices? If not, it’s time to make some big changes because Google is now ranking business websites based on the mobile version…
Remarketing has been used by online advertisers to great effect in recent years as part of their overall SEM strategy. These ‘reminder ads’ have proven to be an ideal way for advertisers to reconnect with…

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Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
