Social Media | Adtaxi
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Adtaxi’s Digital Marketing Blog

Boosting Social Media Marketing Efforts With IGTV

In June, Instagram marked two peaks in its 8-year history. The popular social media site reached a new milestone of one billion users, and it announced the launch of Instagram TV, or IGTV. Described by…

The Effects of Facebook’s Removal of Third-Party Data Targeting

Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…

About Face: Revealing the Mysteries Behind Facebook’s Algorithm

At the start of this year, Facebook announced an update to its News Feed algorithm, proclaiming that it wanted to give more priority to posts from friends and family that “spark conversations and meaningful interactions…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Ad Evolution: The History of Facebook

Anyone who’s seen “The Social Network” has a good idea of Facebook’s inception and meteoric rise in popularity. Today, the social network connects men and women of all ages, with nearly 70 percent of all…

Digging Deeper: How to Leverage Facebook’s Custom Audience Options

Is yours one of the three million businesses that advertise on Facebook? The social media giant has a lot of ad power, not just because of its expansive reach, but because Facebook gives marketers the…

The Real Work Starts When A Social Media Campaign Begins

Social media is exploding as a leading business advertising platform, but many marketers are still uncertain if their social media efforts are paying off. Social media spending is expected to make up 20 percent of…

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