TikTok Content Ideas for Brands
Blog
Apr 25 2024
TikTok has done more than just make waves — it has become one of the most popular social media apps online today. Since its launch in 2017, it has gained an impressive reach. Almost 54% of the digital population in the U.S. have been using TikTok, reaching approximately 150 million users. Given that TikTok is set to be the top-earning mobile app, possibly earning $15 billion this year, it’s clear why numerous brands are eager to use this platform that centers around videos.
The big question is, how do you reach the audience you want to speak to through social media marketing on TikTok? What can you do to create branded content that educates, informs, and entertains? Here are some content ideas brands can use to get started on TikTok and how you can create awareness while improving your chances of user conversions.
3 Ideas for Content To Boost Your Brand on TikTok
There are many types of content you can use to boost your brand on TikTok. Here are three to try as you launch your profile.
1. Educational Content
While it’s fine to do trendy challenges and to create hashtag challenges yourself, another thing you want to do is to make sure a high proportion of your content provides an education of some type to your audience. Do you do plumbing repairs? Offer tips and tricks on your page. Do you offer help with marketing? Talk about how you can help business owners.
2. Trending Content
TikTok trends use trending audio and specific video styles. As a business, figuring out how you can jump on the bandwagon with viral trends can help you get seen. For example, pet rescues could opt to dance with pets to popular music for promotion, or a dance school could share behind-the-scenes footage of a class learning a viral dance routine.
3. Hashtag Challenges
A great way to get your brand involved with TikTok’s community and to get people talking about you is to create a hashtag challenge. Choose a keyword to represent your challenge, then add the # before it. Get the challenge going by doing the challenge yourself in one or more videos, and consider promoting it with TikTok’s paid promotions to help it reach more people.
As users begin to interact with the challenge, your brand will get more viewers, and followers, and begin to build the authority you want on the platform.
Creating Awareness and Boosting Conversions on TikTok
After creating content, you can also boost your brand and conversions with these tips.
Use TikTok Lead Generation
TikTok Lead Generation allows you to create campaigns on the platform while focusing on your specific objectives. You can use in-app Instant Forms on your call-to-action banner, for example, and have users enter their content information without redirecting them to your website. Alternatively, you can set up your CTA to take users to your landing page.
Reach Out to Influencers
Influencers, people with large followings, can be a great help when it comes to boosting your brand’s visibility. The people who watch those creators often make purchases based on their recommendations, so being a company that the creator backs can be lucrative.
As of March 2024, TikTok creator and comedian Khabane “Khaby” Lame was the most followed content creator on the platform. Lame, who is based in Italy, amassed a following of 161.4 million.
You don’t have to shoot for the stars when selecting an influencer to work with. Even someone with only a few thousand niche followers could give your business the boost and visibility you’re hoping for.
Communicate With Your Commenters
Finally, if you start getting comments, don’t ignore them. Respond to them all. Not only will you boost your video’s reach, but you’ll also have a direct opportunity to encourage people to make a purchase, visit your website, or take other actions to get the conversions you want.
TikTok isn’t just popular; it’s a top choice for social media users. It’s an excellent place for brands to market themselves, although figuring out how to begin can be tricky. To get the most from your marketing, mix up your content, use hashtags, and consider tapping into influencer marketing. With a solid approach to TikTok, you can boost sales and elevate your brand’s presence.
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